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About

Design Engineer with 5+ years of experience creating intelligent interfaces that bridge the gap between human cognition and artificial intelligence.

Journey

I began my career chasing the dream of becoming a restaurateur, studying culinary arts, business, and even interning at Disney World’s Epcot in the Norwegian Pavilion. After nearly a decade in the restaurant industry, I realized my true passion lay in tech.

I spent nights and weekends teaching myself web development and design, taking on freelance projects where I first used Adobe XD to bring client ideas to life. Over time, I built a portfolio strong enough to land my first professional role as a UX Designer at Zimperium.

From there, I expanded my experience in both in-house and agency settings—at Photon as a UX/UI Designer and at Insite as a UX Strategy Specialist. Most recently, I completed a full-stack coding bootcamp at Altcademy, continuing my journey toward becoming a developer.

Picture of Natcha Pradappet

Experience

Co-Founder & CTO

Planet Nacho

February 2019 - Present

Dallas, TX - Remote

Co-founded a design and development studio providing freelance services for a variety of clients, including:

  • Tamagui: Design System Designer – organized Figma UI kit with 30+ components, 3 utility variables, and 4 color variants.
  • Scoutflix: UX Director – established user flows, information architecture, sitemap, low-fidelity wireframes, and prototypes.
  • GGWP: UI/UX Designer – created admin dashboard, user profile, and in-game overlay design mockups for 3+ video games.
  • Net Consensus: React Developer & UI Designer – modernized first-time user experience and implemented color themes.
  • RFID Interlock: UI/UX Designer – overhauled admin dashboard experience and reduced time to task completion by 80%.

UX Strategist

Insite

July 2022 - June 2023

Dallas, TX - Hybrid

Specialized in UX strategy, UX design, and information architecture for a variety of clients, including:

  • TopGolf: UX Researcher – administered 30+ user interviews and provided actionable data to optimize online booking.
  • Fossil Group: Email Developer – translated Adobe XD design files into HTML and CSS code for 7 watch brands.
  • Bimbo Bakeries USA: Front end developer – resolved bugs and improved functionality for Django/Bootstrap web app.
  • UT Southwestern: Front-End Developer – migrated CMS platform from Alfresco to Drupal and updated new landing page.
  • PawzPurr: UX Strategist – developed new business model canvas, mapped process flow, and ideated wireframes.
  • Njevity: UX Auditor – scoped new project requirements, identified bottlenecks, and synthesized swim lane diagrams.

UX/UI Designer

Photon

September 2021 - June 2022

London, UK - Remote

Provided UX and product consultation for a variety of clients, including:

  • Baker & Taylor: UI/UX Designer – created mobile, tablet, and web designs and transitioned team from Adobe XD to Figma.
  • Banfield Pet Hospital: UI/UX Designer – upgraded existing admin dashboard with new feature requirements.
  • Waltz Health: UI/UX Designer – designed static website mockup for mobile and desktop and directed motion graphics.

UX/UI Designer

Zimperium

September 2019 - July 2021

Dallas, TX - On-Site

Led product design initiative for cybersecurity agency specializing in mobile threat detection.

  • Collaborated with 3 engineering teams and 2 SVPs of Product Management and provided optimal design solutions.
  • Balanced new features for both current and next-gen admin dashboards, while prioritizing consistent design patterns.
  • Organized and maintained design files for 5+ SaaS products, a mobile app with 8+ cobrands, and a Chrome extension.

Education

Master's in Business Administration (MBA)

University of Texas at Dallas

August 2011 - 2013

Richardson, TX

Strategic management

Bachelor's in Business Administration (BBA)

Baylor University

August 2005 - 2007

Waco, TX

Marketing

Certificates

Full Stack Development

Altcademy

August 2025

Online

3D Web Development

Three.js Journey

October 2023

Online

Awards

1st Place (Beef Over Chicken)

HackDFW

January 2019

Dallas, TX

Prevented health code violations in restaurants.

2nd Place (Kitchenovations)

Startup Weekend

February 2019

Fort Worth, TX

Developed tech solutions company for restaurants.

Best Workplace Solution (Vegelabel)

Brother Hackathon

March 2019

Dallas, TX

Simplified food labeling task for kitchen staff.

Skills

A comprehensive overview of technical proficiencies across design, development, and specialized tools

Design Tools

Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Adobe Photoshop
Adobe XD
Affinity Designer
Affinity Photo
Affinity Publisher
Blender
Figma
Framer
Framer Motion
Fusion 360

Development

Arduino
Amazon Web Services
Bootstrap
CSS
Django
Drupal
Heroku
HTML
JavaScript
Next.js
Python
Rails
Raspberry Pi
React
Ruby
Sass
Tailwind CSS
Three.js
Typescript
Vim
Vue.js

AI Tools

ChatGPT
Claude Code
Google Gemini
Perplexity