Scoutify is a talent scouting portal for baseball players. The platform connects athletes, scouts, and organizations in a centralized hub for showcasing skills and finding talent.
Organization
ScoutifyDuration
6 monthsRole
UI/UX DesignerTeam
ProductSkills
Technologies
Scoutify is a social media platform, similar to LinkedIn, but specifically for baseball athletes. I joined Scoutify at the beginning of its life, filling the design role and working closely with both the owner and a project manager.
At this phase of the project, Scoutify plans to only focus on providing solutions for the sport of baseball. The client stated that the main requirement is to be accessible for desktop and tablet only, with mobile design not required.
The main types of users for the platform include:
Athletes of all ages (under 13 require a parent account)
Agents looking for promising baseball talent
Baseball teams and organizations seeking players
My work at Scoutify encompassed planning, conducting, and analyzing user research. Due to timeline constraints, I focused on stakeholder interviews and competitive analysis to establish a foundation.
Key questions explored during client discussions:
What are the basics of the business?
What's the problem that needs a solution? What are their pain points?
What are some big trends in your industry?
If time and money were not an object, what would the perfect solution be?
What's your timeline?
I researched how other brands display player statistics and organize data. I also drew inspiration from baseball cards and their nostalgic feel when displaying player stats within a small frame.
Currently, scouting for baseball is very basic with limited tools available. There isn't a platform for players to showcase their skills to the outside world, and most data is heavily related to match performances.
The sports industry has a very lucrative market, as multi-million dollars can be paid to acquire players for a team. Right now, scouts need to be physically present at games to track performance.
In the future, Scoutify plans to implement AI and machine learning to generate scores to help talent scouting agents find the best athletes around the world.
After gaining insights from client discussions, I created user flows to strategize the steps needed to move forward. This process revealed additional user types not previously discussed.
This diagram shows how the platform should behave based on the type of user that logs in, including the transition from Youth Athlete to Adult Athlete accounts.
The signup flow shows navigation for each specific user type and handles age verification for youth athletes.
Once user flows were established and confirmed by the client, I created low fidelity wireframes as initial concepts for iteration.
I created master components that could be reused throughout the design to maintain consistency and allow for efficient updates.
The main concept features standardized information in the top half, with modular content sections below.
I added prototyping functionality to allow for clickthrough demonstrations of the user experience.
The homepage serves as the entry point for all users to learn about the company or log in. The functional prototype includes quick navigation options for demo purposes.
